Overview
ModernLoop, a recruiting and onboarding software platform was chosen for me to reimagine their brand identity to better align with their innovative, efficiency-driving product vision.
Approach
Through a site mapping exercise and persona development, I immersed myself in ModernLoop's service offerings and core user base of human resources professionals and hiring teams. This strategic upfront work helped guide the creative direction toward a sophisticated yet approachable new brand voice.
The centerpiece is an updated logo, subtly improving upon the established mark. The chosen colors of a deep yet bright purple brings forward the brand's stability and trust, in the tech space while the bright yellow/green accent compliment their forward-thinking tech solutions.
To demonstrate the redefined brand's impact, I designed and built a fresh hero section for ModernLoop's marketing website. The refined layout, compelling header copy, and branded banner ads clearly yet powerfully communicate their value proposition to prospective clients upon landing.
